Butterfinger

Butterfinger is a candy bar manufactured by the Ferrara Candy Company, a subsidiary of Ferrero. It consists of a layered crisp peanut butter core covered in a chocolatey coating. It was invented by Otto Schnering of the Curtiss Candy Company in 1923. The name was chosen by a popularity contest. In its early years, the Butterfinger was promoted by Shirley Temple in the 1934 film Baby Take a Bow. It was advertised by characters from The Simpsons (most notably Bart Simpson) from 1988 to 2001. History Butterfingers were invented by Otto Schnering in 1923. Schnering had founded the Curtiss Candy Company near Chicago, Illinois, in 1922. The company held a public contest to choose the name of this candy. In an early marketing campaign, the company dropped Butterfinger and Baby Ruth candy bars from airplanes in cities across the United States as a publicity stunt that helped increase its popularity. The candy bar was also promoted in Baby Take a Bow, a 1934 film featuring Shirley Temple.