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Celsius received a Medium Risk rating because it has shown a pattern of adopting race and identity-based employment practices and occasionally lets political or partisan considerations influence its corporate initiatives. Its high marks in employment protection and advocacy bias suggest a willingness to prioritize activist-driven policies over merit-based and business-focused decision-making.
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Celsius Holdings, Inc. is an American company that produces a range of fitness and energy drinks under the brand name Celsius. The company's products are marketed as healthy, to which the CEO attributes the brand's success.