Charles Lewis, Jr.

Charles Lewis Jr. (June 23, 1963 – March 11, 2009) was an American businessman, promoter and entertainer. Known by his nickname "Mask", Lewis founded the Tapout clothing line in 1997, which eventually became a multimillion-dollar clothing company. Mask was inducted into the UFC Hall of Fame in July 2009, becoming the first non-fighter to enter the UFC Hall of Fame. Career Tapout In 1997, Lewis and his two friends began selling mixed martial arts apparel from the back of their Mustang. By 2007, the company, "Tapout", had revenue of $22.5 million, with a 2009 target of $225 million. Lewis was known as "Mask", because of stripes of facepaint he frequently used.