Saturday Night Live
Rocket was cast for the 1980–1981 season, which followed the departure of the remaining members of the show's original cast and executive producer Lorne Michaels. Singled out by new executive producer Jean Doumanian, he was promoted as a cross between Bill Murray and Chevy Chase. Rocket was tapped to anchor Weekend Update, and was featured in more sketches than any other male cast member that season.
Rocket portrayed recurring character Phil Lively, a game show host who took his larger-than-life persona home and treated life as if it were a game show. His celebrity impersonations on SNL included Ronald Reagan, David Rockefeller, Prince Charles, and Marlin Perkins. He also hosted "The Rocket Report", a series of filmed segments where he posed as a roving reporter around New York; in later years, reviewers considered them one of the few consistently strong parts of Doumanian's shows.
The Saturday Night Live episode of February 21, 1981, hosted by Dallas star Charlene Tilton, featured a parody of the famed "Who shot J.R.?" story arc from the popular nighttime soap. During the show, a plot line had Rocket and Tilton flirting while other cast members expressed jealousy, leading to Rocket being shot in the chest by a sniper in the middle of a sketch. In the show's closing moments, as cast members gathered with the host to say good night, Tilton asked Rocket how he felt about being shot. In character, Rocket replied "Oh man, it's the first time I've ever been shot in my life. I'd like to know who fuckin' did it."
Due partially to the violation of broadcast standards (though FCC rules weren't violated as it was uttered past safe harbor), along with negative press regarding the new cast and declining ratings for both the series and the network in general, NBC replaced Doumanian with Dick Ebersol after one further episode. Ebersol, who placed the show on hiatus for a month to retool, dismissed Rocket, along with several of the writers and fellow cast members Gilbert Gottfried and Ann Risley, before the next episode. A writers' strike led to the suspension of the rest of the season, and when the show returned in October 1981, Joe Piscopo and Eddie Murphy were the only cast members who were held over from Doumanian's era. Saturday Night: A Backstage History of Saturday Night Live revealed that Rocket was particularly hostile toward Murphy and Piscopo, as he believed the two isolated themselves from the rest of the cast.