ClassPass

ClassPass Inc. is the largest health club aggregator by number of club partnerships, with over 30,000 health clubs in 28 countries. For a subscription fee, it provides both online and in-person access to different fitness classes such as yoga, strength training, barre, martial arts, pilates, boxing, and indoor cycling classes, as well as use of health clubs. It has locations in the United States, Australia, Brazil, Canada, Europe, New Zealand, India, Thailand, Singapore, Spain, United Arab Emirates, Hong Kong, Indonesia, and Malaysia. It is a subsidiary of Mindbody Inc. History In 2011, after spending over an hour searching online for an open ballet class in New York City, 28-year old Payal Kadakia, an Indian American graduate of the Massachusetts Institute of Technology and employee of Warner Music Group, realized she was tired of corporate life and allocated herself fourteen days to come up with an idea for her own company. During this time, she had the idea to create a search engine and reservation system for fitness classes. In September 2012, Mary Biggins was hired. In June 2012, Kadakia and Sanjiv Sanghavi released Classtivity to the public. In January 2014, Classtivity was rebranded as ClassPass. Sanghavi left in January 2014. An earlier version of the company's product was intended to sell a better registration system to fitness studios but this did not receive much interest. After participating in the TechStars accelerator, the company switched to offering a package deal where users could pay $49 for 10 classes in a year, a model that Kadakia likened to Groupon. However, users of the service wanted to take more than 10 classes per year, so the company switched to offering a 10-class subscription service for $99 per month. The company enforces a cancellation fee of $20 for missing classes. By April 2016, the company had booked over 17 million fitness reservations. The company also added additional pricing tiers such as 3 or 5 classes per month.