Record Heat Sparks Surge in Men's Hair Removal
Vogue Business notes a shift toward preventive hair care with UV protection, anti-frizz, and scalp-focused routines as consumers seek lasting solutions over quick fixes. In Japan, record summer heat is driving a surge in men visiting grooming clinics for body hair removal beyond the face, as shorts become common and campaigns push cooler clothing, leading to crowded appointments and a broader focus on comfort and hygiene.
Lifestyle · 7 sources · Aug 22, 2026Read itThe journal
Open the journal →The conversation starts in the journal — be the first to post.
About Cool Biz campaign
The Cool Biz campaign is a Japanese campaign initiated by the Japanese Ministry of the Environment from mid-2005 as a means to help reduce Japanese electricity consumption by limiting the use of air conditioning. This was enabled by changing the standard office air conditioner temperature to 28 °C (82 °F) and introducing a liberal summer dress code in the bureaucracy of the Japanese government so staff could work in the warmer temperature. The campaign then spread to the private sector.
Everything about Cool Biz campaign →- Country
- Japan