Vogue Business notes a shift toward preventive hair care with UV protection, anti-frizz, and scalp-focused routines as consumers seek lasting solutions over quick fixes. In Japan, record summer heat is driving a surge in men visiting grooming clinics for body hair removal beyond the face, as shorts become common and campaigns push cooler clothing, leading to crowded appointments and a broader focus on comfort and hygiene.

Lifestyle· Aug 21, 2026

Facts from Wikidata (CC0). Image by nesnad via Wikimedia Commons (CC BY 3.0).

Cool Biz campaign

Japanese campaign to conserve electricity consumption

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Cool Biz campaign· Lifestyle · 7 sources · Aug 21, 2026Story

Record Heat Sparks Surge in Men's Hair Removal

Lifestyle· Aug 21, 2026

Facts from Wikidata (CC0). Image by nesnad via Wikimedia Commons (CC BY 3.0).

Cool Biz campaign across IJR

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About Cool Biz campaign

The Cool Biz campaign is a Japanese campaign initiated by the Japanese Ministry of the Environment from mid-2005 as a means to help reduce Japanese electricity consumption by limiting the use of air conditioning. This was enabled by changing the standard office air conditioner temperature to 28 °C (82 °F) and introducing a liberal summer dress code in the bureaucracy of the Japanese government so staff could work in the warmer temperature. The campaign then spread to the private sector.

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Country: Japan

Coverage spread L38 / C32 / R30

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Cool Biz campaign across IJR

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