Creative Artists Agency

Creative Artists Agency LLC (CAA) is an American talent and sports agency based in Los Angeles, California. With more than 3,000 employees in 25 countries worldwide in June 2022, CAA is regarded as an influential company in the talent agency business, and manages numerous clients. In September 2023, French billionaire François-Henri Pinault completed the acquisition of a majority stake in CAA, in an agreement valued at 7 billion dollars. The purchase was made through his investment company, Groupe Artémis. History Creative Artists Agency (CAA) was formed by five agents at the William Morris Agency in 1975. At a dinner, Michael Ovitz, Michael S. Rosenfeld, Ronald Meyer, Rowland Perkins, and William Haber decided to create their own agency. An early plan was to form a medium-sized full-service agency, share proceeds equally, and do without nameplates on doors or formal titles or individual client lists, with guidelines like "be a team player" and "return phone calls promptly." The agents were fired by William Morris before they could obtain financing. Undaunted, the agents moved ahead: CAA was incorporated in Delaware with a $21,000 bank loan, a $35,000 line of credit, and the rental of a small Century City office. Within a week, they sold a game show called Rhyme and Reason, the Rich Little Show, and The Jackson 5ive.