Crowds on Demand

Crowds on Demand is an American publicity firm that provides clients with hired actors to pose as fans, paparazzi, security guards, unpaid protesters and professional paid protesters. The company operates in Los Angeles, San Francisco, Las Vegas, New York City, Washington, D.C., Iowa, and New Hampshire. The firm was founded in October 2012 by Adam Swart. Services The firm sells services that allow clients to simulate a celebrity lifestyle. Its "Celebrity Shopping Experience" is a trip through town in a luxury car, with cheering fans and paparazzi at every stop. The service was the subject of a Good Morning America piece in which a correspondent pretended to be the King of Liechtenstein while he went through a shopping mall with a paid entourage. The company also carries out publicity stunts for companies and public relations firms using actors.