Crunch Fitness

Crunch Fitness is a U.S.-based brand of over 400 franchised and corporate owned fitness clubs located in the United States, Puerto Rico, Canada, Spain, Portugal, Costa Rica, and Australia. Founded by Doug Levine in 1989, its current Worldwide CEO is Jim Rowley. History Crunch was founded in NYC’s Greenwich Village in 1989 by Doug Levine, a former stockbroker. Crunch began as a fitness studio in a small basement. Levine came up with the “No Judgments” philosophy to remove the intimidation factor from going to the gym as well as combining this model with entertainment and diverse offerings, keeping members inspired to work out. The clubs became successful by appealing to young upscale members and by selling logo merchandise. On May 6, 2009, Crunch filed for Chapter 11 bankruptcy in the United States.