Daniel Goldstein

Daniel G. Goldstein (born 1969) is an American cognitive psychologist known for the specification and testing of heuristics and models of bounded rationality in the field of judgment and decision making. He is an honorary research fellow at London Business School and works with Microsoft Research as a principal researcher. Education Goldstein received his Bachelor of Science degree in computer science from the University of Wisconsin–Madison in 1993 and a Ph.D. in Cognitive Psychology from the University of Chicago in 1997. Career Goldstein and his doctoral advisor Gerd Gigerenzer started the Center for Adaptive Behavior and Cognition at the Max Planck Institute in Germany, where Goldstein worked as a research scientist for several years. In 2002, Goldstein became associate director of the Center for the Decision Sciences at Columbia University before becoming an assistant professor of marketing at London Business School in 2005. In 2009, Goldstein accepted an offer as a principal research scientist at Yahoo! Research. In 2012, Goldstein was part of a group of Yahoo scientists who left en masse to found the New York City lab of Microsoft Research, where he is senior principal research manager.