Production
The film was originally announced in July 2014 under the tentative title of Dragon Ball Z 2015 in the September 2014 issue of V Jump magazine. The image of Son Goku in Super Saiyan form using the Shunkan Idō technique confirmed Akira Toriyama's credits for the original concept, screenplay and character designs and his mention that the film would be a continuation of his original manga. The author stated that the film will also be a sequel to Battle of Gods, that he strictly scrutinized all the dialogue, and promised more action scenes. A flyer of the same image, with a backside showing Shenlong, handed out at the Jump Victory Carnival event on July 19 revealed that Dragon Ball Z animation supervisor Tadayoshi Yamamuro is directing the new film. Later that month, a short teaser trailer was released of Shenlong bringing someone back to life with text calling this "The worst wish in history." (史上最悪の願い。), followed by Goku transforming into a Super Saiyan.
In November 2014, the film's Japanese title of Dragon Ball Z: Fukkatsu no F and basic plot outline were unveiled in the January 2015 issue of V Jump. A promotional image released for the film depicts Frieza, Goku, Vegeta, Piccolo, Son Gohan, Krillin, as well as the God of Destruction Beerus and Whis from the previous film Battle of Gods. Also featured in the image were two new characters that are servants of Frieza, Sorbet and Tagoma.
Producer Norihiro Hayashida said that although Toriyama came up with the story for Battle of Gods, its script was actually written by someone else. Therefore, Resurrection 'F' marks the first time the original creator wrote a screenplay for the series. He revealed that Toriyama had the idea to bring Frieza back while attending a concert by the metal band Maximum the Hormone. It came to him while watching them perform their 2008 song "F", which is about the fictional character. Hayashida also admitted that the team gave the film a fast pace by focusing on fight scenes for the American audience, which "may have caused some shortcomings on the dramatic level."
On December 5, 2014, the first full trailer for the film was aired on Fuji TV's morning show Mezamashi TV. The following day a slightly different trailer and a special audio message from Frieza (Ryūsei Nakao) were added to the film's official website, as well as some of the cast and crew. People who order advance tickets receive an earphone jack strap of either Goku or Frieza designed by Toriyama.
Momoiro Clover Z appeared with Masako Nozawa at a press conference in Tokyo on February 3, 2015, where it was announced that all five members will have roles in the film as "angels from hell." Costumed mascots of Son Goku and Frieza were also present at the event which was held on Setsubun, and accordingly beans were thrown at Frieza in the mamemaki tradition.
On March 2, 2015, a second full trailer was released for Resurrection 'F' revealing Frieza's new form, covering his skin in both gold and dark shades of purple. Other details included in the trailer were a defeated Gohan and Goku, Frieza's henchmen fighting against Piccolo, Tien Shinhan, Master Roshi and Krillin. It also features Jaco from Toriyama's 2013 manga series Jaco the Galactic Patrolman, which is set before Dragon Ball. A trailer featuring the series' heroes fighting Frieza and his 1,000-man army was released on March 24 by Mainichi Shimbun.
In April 2015, the 20th issue of Weekly Shōnen Jump revealed Goku's new form of the Super Saiyan God transformation he acquired in Battle of Gods. Toei released a short advertisement depicting Goku and Frieza fighting in their new forms, days before the magazine's official release.