EatStreet

EatStreet Inc. is an American online food ordering service that acts as a centralized marketplace, where diners can order delivery and takeout from restaurants in their area. Founded in 2010 in Madison, Wisconsin, the company has expanded to over 15,000 restaurants in over 150 markets nationwide. In addition to the online ordering platform, EatStreet also offers restaurants custom websites, mobile apps, Facebook ordering, and digital marketing services. As of August of 2023, EatStreet no longer employs W2 drivers to deliver customer orders. They now contract with multiple third-party delivery services to complete deliveries nationwide. History Initially launched by three University of Wisconsin–Madison students, co-founders Matt Howard, Eric Martell, and Alex Wyler on February 1, 2010, the company began as BadgerBites and operated solely in Madison, Wisconsin. In August 2011, the company began expanding into additional markets, focusing on tier 2 and 3 cities, especially those with colleges and universities. After launching fifteen sister sites to BadgerBites, the company launched a redesigned website to consolidate all of their restaurants and markets as well as begin national expansion under the new name "EatStreet” on January 21, 2013. In February 2013, the company raised $2.45 million in a Series A investment round. Later that year, EatStreet was named the #2 "Food Delivery Startup to Watch" by StrategyEye and CEO Matt Howard was named to Madison Magazine'''s 2013 "M List" honoring entrepreneurial excellence.