Birth of a company to last years: 1963–1970
The first movie released in 1963 to feature Tsuburaya's contributions was another war film by Shūe Matsubayashi, Attack Squadron!, distributed in January of that year. Despite not being an epic film, unlike Toho's previous war movies, Attack Squadron! still featured several miniature Japanese and American aircraft, crafted by Tsuburaya's crew, with some of the models being controlled via radio control. The sole new miniature battleship built for the film was Yamato, an enormous motorized model constructed at 1/15 scale and measuring 17.5 meters (or 57.5 feet).
After visiting Hollywood in order to study the special effects work of major American studios, Tsuburaya founded his own independent company, Tsuburaya Special Effects Productions (later called simply Tsuburaya Productions), on April 12, 1963. It was initially handled entirely by his family: Tsuburaya was reported as its director general and president; his wife Masano was on the director's board; his second son Noboru was appointed as accountant. Hajime, Tsuburaya's eldest son, would soon join the company as well, leaving his award-winning directorial employment at the Tokyo Broadcasting System. Around August of the same year, photography assistant Kiyoshi Suzuki was hired alongside Koichi Takano, a former news cameraman for Kyodo Television. Takano was directly involved in Tsuburaya Productions' first-ever full-scale tokusatsu production, Alone Across the Pacific (1963), which required twenty-five effects sequences. Throughout the rest of the year, Tsuburaya worked both for his new company and Toho, where he was still at the helm of the effects department, despite having terminated his exclusive deal with the company.
The second film released in 1963 to feature his contributions was Li Han-hsiang's Hong Kong musical film The Love Eterne. The effects director was tasked to stage the scene where an earthquake split the tomb of the character Liang Shanbo (played by Ivy Ling Po) in two and the protagonist (played by Betty Loh Ti) ascended into heaven. Cinematographer Tadashi Nishimoto traveled to Japan in order to film Tsuburaya's effects at Shintoho's second studio. Thereafter, the special effects director moved on to the World War I adventure film The Siege of Fort Bismarck. In his first partnership with director Kengo Furusawa, Tsuburaya's division developed several new models for the film, including large-scale miniatures, full-scale replications of early twentieth-century flying vehicles, and an enormous outdoor model set of Fort Bismarck. According to Ragone, Tsuburaya enjoyed working on this film, despite aiming to make his own tribute feature to Japanese aviation pioneers.
Shortly after completing The Siege of Fort Bismarck in April 1963, he began pre-production work on Matango, another film created in cooperation with Ishirō Honda, which was the final entry in the Transforming Human Series. In contrast with the majority of Toho's previous monster-themed films, the actors were capable of psychical interaction with the suit actors portraying the monsters on a sound stage. Sadao Iizuka said that Tsuburaya "focused" Toho to purchase the "Optical Printer 1900 Series" in order to facilitate the production of special effects, while noting that optical synthesis technology became popular following the film's release. A box office failure upon its Japanese release, Matango was not included in Kinema Junpo's list of height-grossing films for the year, and has been considered as one of Honda and Tsuburaya's most obscure movies ever since, being deemed as a "virtually unknown film".
Tsuburaya soon moved on to film miniatures and produce optical animation (via his newly purchased Optical Printer 1900 Series) for The Lost World of Sinbad. This film, directed by Senkichi Taniguchi from a screenplay by Mothra and King Kong vs. Godzilla writer Shinichi Sekizawa, included an acclaimed choreographed chase sequence between a wizard and a witch, created via animation and matte photography, which gained Tsuburaya another Japan Technical Award for Special Skill.
Tsuburaya almost immediately started to work on another Honda-directed science fiction tokusatsu movie, Atragon (1963). Based on Shunrō Oshikawa's novel The Undersea Warship and incorporated with Shigeru Komatsuzaki's novel Undersea Empire, the film concerns a group of former colleagues, friends, and family that must convince the captain of the battleship Gotengo, Hachiro Jinguji (played by Jun Tazaki), to use his battleship to save the world from the invading ancient undersea civilization of Mu, who are using their advanced technology and their guardian sea dragon, Manda, in an attempt to take over the surface world. Since Toho aimed to distribute the film in Japanese theaters on December 22 of that year, Tsuburaya was given roughly two months to shoot the effects sequences for Atragon. As a result, in order to achieve the company's goal, he separated his special effects team into two units, assuring that it would allow him to complete the assignment as soon as possible. Although it was quickly converted and developed, the film is regarded as "one of the cornerstones of Japanese cinema" and is still often referenced in media.
While working on Atragon, Tsuburaya was also concluding model effects for the Hiroshi Inagaki-directed jidaigeki film, Whirlwind (1964). During this period of time, lack of sleep and workload-related stress were taking a toll on Tsuburaya's health, so much that he was often found sleeping in his chair during scene set-ups for his effects shoots.
The fourth installment in the Godzilla movie series, Mothra vs. Godzilla (1964), was Tsuburaya's next project. Often regarded as the best kaiju film to feature his works, it was produced in celebration of the tenth-anniversary of Toho's kaiju films and depicts the battle between Godzilla and the title character of the 1961 film Mothra. Tsuburaya utilized his 1900 optical printer to remove damage in composite photographs for the picture and create Godzilla's atomic breath; he also went on location to shoot some composite plates of Nagoya Castle for the scene where Godzilla destroyed the building. Since Godzilla actor Haruo Nakajima could not destroy the castle's model entirely, as originally planned, Tsuburaya first attempted to salvage the shot by making Godzilla seem enraged by the castle's strong fortification, before eventually choosing to re-shoot the scene with a more fragile model. He also went on location to shoot a segment featuring the United States Navy discharging missiles at Godzilla: this scene was included in the movie's version for the U.S. market, whereas it was omitted from the original Japanese version. This was one of the rare occasions when a sequence featuring Godzilla was shot outside Toho Studios.
In the spring of 1964, Tsuburaya received a visit from frequent collaborator Ishirō Honda on the Hawaiian Island of Kauai. The effects director was shooting a dogfight and plane crash sequence for Frank Sinatra's None but the Brave (released in 1965), the renowned singer and actor's sole directorial picture. As the first major Japanese-American co-production, the epic anti-war film revolved around a troop of American soldiers, stranded in the middle of the Pacific Ocean during World War II, who are forced to collaborate with an opposition Japanese unit that has also been stranded on the same island. During Honda's visit, Tsuburaya told him he was working on his first television series for Tsuburaya Productions, then-titled Unbalance, but was struggling to find a lead actor for it. Honda convinced Kenji Sahara (who starred in None but the Brave and several Honda-Tsuburaya kaiju films) to play the team leader for the intended show, which would later become Ultra Q (1966). None but the Brave was later released in Japan by Toho on January 15, 1965, and was distributed by Warner Bros. in the U.S. the following month.
In January 1964, while in New York, Tsuburaya ordered Oxberry's 1200 optical printer, a model that at the time was owned by only one other studio in the entire world: Disney. Despite having to spend a then-record ¥40 million fee, Tsuburaya wanted to purchase the new printer for Tsuburaya Productions because it was one of the most adaptable post-production tools: moreover, he had used Oxberry's previous iteration of the device on films such as Matango. He went on to operate this technology on Ultra Q, Tsuburaya Productions' first television series, which was a combination of two of his previously discarded projects, tentatively titled Unbalance and WoO. Principal photography on Ultra Q began on September 27, 1964, with the shooting of the episode "Mammoth Flower". Airing on the Tokyo Broadcasting System from January 2 to July 3, 1966, the series follows the adventures of a trio who investigates strange phenomena, ranging from supernatural threats to kaiju, in the 20th century. Upon broadcast, around 30% of Japanese households with televisions watched the show, making Tsuburaya a household name and gaining him even more attention from the media, who dubbed him the "God of Tokusatsu".
After directing the effects on Honda's kaiju film Dogora (released in August 1964), Tsuburaya renewed their collaboration for the kaiju film, Ghidorah, the Three-Headed Monster, making 1964 the only time two Godzilla movies were ever released in the same year (the first one being Mothra vs. Godzilla). Conceived as one of the features celebrating ten years of Toho's kaiju films, Ghidorah featured a dragon kaiju designed as an homage to Yamata no Orochi, King Ghidorah, who opposed Godzilla, Rodan, and Mothra in the film. Tsuburaya and Toho executives decided to anthropomorphize the monsters for the film, despite Honda feeling "uncomfortable" with the decision and being reluctant to use The Peanuts (who previously played Mothra's fairies in the namesake film) as the interpreters for the kaiju in the summit scene. Released on December 20, 1964, Ghidorah was a massive box office hit, grossing ¥375 million, relatively more than King Kong vs. Godzilla, the series' previous record holder. King Ghidorah would go on to become a frequent antagonist of the Godzilla franchise.
Tsuburaya began 1965 by directing the effects for Seiji Maruyama's war film Retreat from Kiska. Tsuburaya spent two months filming the scene where the fleet circles Kiska Island in thick fog on an indoor stage set since the fog could not be controlled by the wind during open shooting. The sequence where the fleet slips through the rocks was realized by laying a rail at the bottom of the special effects pool and running the warship's miniature on it. The miniatures could not be very large for on-set shooting, and the water flow was pumped to adjust the proportions of the waves and wakes. A large outdoor pool is used in the scene of port entry and departure without fog. For his work on Kiska, Tsuburaya won a Japan Technical Award for Special Skill at the 19th Japan Technical Awards.
His next production, Frankenstein vs. Baragon (1965), depicted Frankenstein's monster fighting a new subterranean kaiju, named Baragon in Japan. Tsuburaya was reportedly enthusiastic about working on the film because the titular monsters were going to be smaller than normal, allowing his team to build larger model sets than the ones used in Godzilla movies: plus, an actor in make-up—Kōji Furuhata—would be involved to play Frankenstein, rather than leaving the role to a stuntman in a monster suit. In spite of featuring model sets among the biggest and most detailed models for a Honda-Tsuburaya collaboration, some critics have questioned several of Tsuburaya's ideas, including a puppet used to portray a horse, instead of an actual equine, for a sequence in which Baragon overruns a farmstead. According to Koichi Takano, Tsuburaya said that he used the puppet because it was "more fun". Tsuburaya also made a scene depicting the atomic bomb falling upon Hiroshima, which Honda biographers Steve Ryfle and Ed Godziszewski called an "impressionistic display of smoke and fire".
After post-production on the film was finalized for its Japanese release, held two days after the twentieth anniversary of the Hiroshima atomic bombing (August 8, 1965), American co-producer Henry G. Saperstein asked for Toho to film a new ending for the U.S. version: Tsuburaya and Honda, accordingly, re-assembled the cast and crew to shoot the new ending, although it was eventually left unused in both American and Japanese iterations of the motion picture. Still, the alternative ending was later screened at a fan convention in 1982, before featuring as a bonus scene on home video.
Following Frankenstein vs. Baragon, Tsuburaya quickly moved on to his next film, Kengo Furusawa's The Crazy Adventure, produced in celebration of the tenth anniversary of the Crazy Cats comedy group. Inspired by popular spy films of the time, Tsuburaya's department extensively used "wire action" in outdoor locations, while lead actor Hitoshi Ueki performed most of the movie's action sequences without any stunts. Tsuburaya also directed miniature effects sequences for the film. Released in Japan on October 31, 1965, The Crazy Adventure was another box office hit for Tsuburaya, earning even more than Ghidorah, the Three-Headed Monster.
Then, Tsuburaya worked on Honda's Invasion of Astro-Monster (1965), the sixth film in the Godzilla franchise and Shōwa period, as well as the second collaboration between Toho and UPA. A direct sequel to Ghidorah, the Three-Headed Monster, the movie focuses on two astronauts who land on a planet occupied by an alien race, known as the "Xiliens", as they ask humanity for assistance with Godzilla and Rodan in defeating the "intruder" King Ghidorah. After bringing the astronauts, scientist Sakurai, Godzilla, and Rodan to their planet, the aliens attempt to exploit Ghidorah, Godzilla, and Rodan to conquer the Earth by mind-controlling them. The last Godzilla film to feature the contributions of Tsuburaya's entire effects unit, Invasion of Astro-Monster notably features Godzilla's renowned victory dance, which derived from the shie! dance featured in Fujio Akatsuka's comedy manga series Osomatsu-kun (1962–1969), a popular culture sensation at the time of the film's production. The dance was included in the film after a Toho employee suggested it to Tsuburaya, who was already supportive of anthropomorphizing monster characters with comical characteristics. For his work on Invasion of Astro-Monster, the director obtained the Japan Technical Award for Special Skill the following year.
At the height of Ultra Q's popularity, TBS aired "The Father of Ultra Q", an episode of their documentary series Modern Leaders, on June 2, 1966. Throughout the episode, Tsuburaya was filmed at work and elsewhere, being even interviewed by individuals dressed in Ultra Q monster costumes: in this instance, he mentioned for the first time that he was working on a new show to follow Ultra Q, which later turned out to be Ultraman.
Tsuburaya had begun working on the new tokusatsu series in the autumn of the previous year: TBS executives wanted to produce a series as thriving as Ultra Q and wanted a full-color program that would "take the monster line to the next level". Tsuburaya and writer Tetsuo Kinjō decided to take the barebones concept of Ultra Q about civilians and scientists haggling monsters: they came up with the idea of a group, tentatively named the "Scientific Investigation Agency" (SIA), formed to deal with kaiju and supernatural phenomena as the focus of the new show. The pair also agreed to add unused conceptions from Ultra Q and WoO. Tsuburaya had spent significant amounts of studio money to build his models for the Godzilla films, so TBS aimed to monetize these miniatures and was looking for a task that could repurpose the sets and suits from the Godzilla franchise.
During designing, Tsuburaya found the original versions of title character's design to be "too alien and sinister", and requested production designer Tohl Narita to keep drafting additional designs as teleplays were being written concurrently. Narita chose to root Ultraman's design in the Greek concept of cosmos (order and harmony), in contrast to his previous designs for Ultra Q, which had been inspired by the concept of khaos. Tsuburaya provided input on Narita's designs, with some being inspired by the art of Miyamoto Musashi. Ultraman's silver skin symbolized steel from an interstellar rocket, while the red lining represented the surface of Mars. As stated by biographer August Ragone, Ultraman became Tsuburaya's "most popular and enduring creation".
The filming sessions for Ultraman began in March 1966, and the crew was divided into three separate groups for its live-action and special effects. Tsuburaya Productions and TBS initially planned to start broadcasting the series on July 17, 1966, but the latter company chose to release it the week before. Tsuburaya supervised the production of every episode of the series and served as the de facto special effects director for episodes 18 and 19.
After a few meetings between the two companies and sponsors, it was decided that a pilot episode, originally planned as the "Ultraman Eve Festival", would introduce the show's title character. The pilot episode was aired on July 10—one of the dates that have been cited as Tsuburaya's birthday— of that same year, under the title The Birth of Ultraman: An Ultraman Premiere Celebration. Ultraman became a larger hit than its predecessor, obtaining a 40% viewership. With monsters now available to watch at home weekly, children fewer asked their parents to take them to the theater: consequently, Tsuburaya Productions' triumph in television was diverting box-office money from Toho's kaiju films.
Also in 1966, Tsuburaya worked once again with Honda for the kaiju film The War of the Gargantuas, produced in collaboration with Henry G. Saperstein, which centered on scientists investigating the appearance of two giant hairy humanoids who eventually fight each other in Tokyo. Initially drafted as a sequel to Frankenstein vs. Baragon, the film went through several tentative titles during scripting, and the final film was referred to by film chronicler Stuart Galbraith IV as a "quasi–sequel" to its predecessor. The film premiered in Japan in July 1966.
After Tsuburaya's series Booska the Friendly Beast began airing on television in November 1966, he received his last credit as "special effects director" on a Godzilla film for Ebirah, Horror of the Deep. However, his disciple Sadamasa Arikawa actually served as a de facto special effects director for this film, with Tsuburaya's credit being merely ceremonial. The following year, Tsuburaya directed the effects for King Kong Escapes, a Japanese-American co-production created to celebrate Toho's thirty-fifth anniversary. In homage to the dinosaur fighting scene from King Kong (1933), the director introduced Gorosaurus, a dinosaurian kaiju that battles Kong on Mondo Island in the film. The ensuing 1967 release featuring Tsuburaya's contributions was Ultraseven, the third entry in the Ultra series, which had been influenced by the British TV series Thunderbirds. The series received a 33.7% rating upon beginning airing on October 7, 1967. Also in 1967, he was appointed "special effects supervisor" and handed over the position of special effects director for the Godzilla film series to Arikawa, starting with Son of Godzilla.
In 1967, Tsuburaya Productions' writing crew took elements from Shinichi Sekizawa's screenplay, The Flying Battleship, and inserted concepts from it into a TV series, Mighty Jack, which was similar in concept to James Bond and Voyage to the Bottom of the Sea. Concerning a team of secret agents established by a prosperous industrialist to oppose the acts of a military organization, referred to as "Q", Mighty Jack was aimed at a more mature audience, in contrary to the Ultra series and Booska the Friendly Beast. Due to pressure from Fuji TV, the series declined rapidly after the release of its first episode on April 6, 1968, as a consequence of its poor quality: many teleplays were filmed without revision, effects work frequently lacked time, and reshoots were often unattainable. Fuji TV considered the series as a commercial failure, due to its 8.3% audience rating, and they canceled it after Tsuburaya Productions had finished producing just 13 of the scheduled 26 episodes. A sequel to the series, titled Fight! Mighty Jack, later began broadcasting in July 1968.
With budgets rising, less returning crew, and theatergoers being dragged away by television, producer Tomoyuki Tanaka chose to conclude the Godzilla series but offered one last film for the original staff. Honda's consequential kaiju epic, Destroy All Monsters (1968), featured effects directed by Sadamasa Arikawa, which Tsuburaya allegedly supervised. His next release of that year was another Seiji Maruyama's war epic, Admiral Yamamoto, which starred Toshiro Mifune as Imperial Japanese Navy Marshal Admiral Isoroku Yamamoto (who was previously the topic of Honda and Tsuburaya's Eagle of the Pacific). Destroy All Monsters was the twelfth-highest grossing domestic film of 1968, registering an approximately ¥170 million-worth gain, while Admiral Yamamoto was the second-highest grosser, at roughly ¥400 million. On September 15, 1968, the week after the final episode of Ultraseven was broadcast and just over a month after Admiral Yamamoto was distributed to Japanese theaters by Toho, the director's following project for Tsuburaya Productions, Operation: Mystery, began airing on the TBS, where he served as the show's supervisor.
Latitude Zero, released by Toho in July 1969, was a Japanese-American collaboration produced by Toho and Don Sharp Productions. The production was reported to have had a budget of ¥360 million (equivalent to about $1 million), but Tsuburaya's department had difficulty making realistic creatures for the picture after its American producer pulled out of the project. In comparison, retrospective writers have praised Tsuburaya's model work, especially his submarines, which Ryfle and Godziszewski noted resembled Thunderbirds machines in Gerry Anderson's show of the same name. Like Honda and Tsuburaya's previous effort, Latitude Zero only grossed ¥170 million ($472,000), making it a box office failure.
Tsuburaya quickly moved on to his next project, Battle of the Japan Sea, regarded as the third film in the "Toho 8.15 series" (following Japan's Longest Day and Admiral Yamamoto). Tsuburaya was provided with his largest budget ever for the Seiji Maruyama-directed war epic film about the Russo-Japanese War. Thus, 60 members of his department's artists created an estimated 107 ship miniatures for the film and constructed a 13-meter model replica of the Imperial Japanese Navy's battleship Mikasa, in contrast to the other 3-meter ships. Released in August 1969, Battle of the Japan Sea was the second highest Japanese grosser of 1969, earning ¥360 million against its ¥350 million budget. Deemed one of Tsuburaya's masterpieces, Battle of the Japan Sea was the last production he officially took part in as the special effects director. On the same month, Tsuburaya Productions' next series, Horror Theater Unbalance (aired in 1973), entered the production process: Tsuburaya was credited as its supervisor.
Tsuburaya and several of Toho's effects crew members spent the majority of 1969 working together to create Birth of the Japanese Islands, an audiovisual exhibit simulating earthquakes and volcanoes, which was set to be part of Mitsubishi's pavilion at the Expo '70 in Suita, Osaka Prefecture. His commitment to the project prevented him from being involved in the production of All Monsters Attack (1969), and director Honda handled special effects instead of him for the first time. Nonetheless, the director stated that Tsuburaya was "personally involved with the editing," adding: "The film may have been generally put together [by others], but he definitely looked it over and instructed the staff to shorten certain scenes, and so on."
Ignoring his doctor's recent advice to reduce his workload due to declining health, Tsuburaya started displaying symptoms of unstable angina, and he collapsed while visiting the Naruto whirlpools during the shooting sessions for the Expo '70 film presentation. He was subsequently sent to Mishuku Hospital in Meguro to continue his recovery, but refused to remain there, as he expected to complete Birth of the Japanese Islands on schedule: instead, he accepted an offer to recover and receive medical treatment at Ukiyama Villa on the Izu Peninsula in Itō, Shizuoka, where he was instructed to cancel any assignments. Concerned about Tsuburaya's future, his son Hajime quit his job at TBS and officially took over his father's position as the president of Tsuburaya Productions on November 30, 1969.
In December 1969, Tsuburaya completed filming the Expo '70 project and moved to his Ukiyama Villa with his wife Masano, where he persisted in writing his autobiography and the film outlines Japan Airplane Guy and Princess Kaguya. While continuing to write the Japan Airplane Guy story treatment daily, he expressed his desire to work on more projects in the future and return to Tokyo on January 26, 1970. However, on January 25, 1970, at 10:15 P.M., Masano awoke and discovered that Tsuburaya had died while sleeping with her at the villa in Itō, Shizuoka: he was 68 years old. Japanese sources have cited the cause of his death as angina associated with an asthma attack.
On January 27, a mourning tradition took place at the Tsuburaya family's house. His funeral was held at the Seijō Catholic Church on January 29, with his eldest son Hajime serving as the chief mourner. The following day, he was posthumously awarded the Honorary Chairman Award by the Japanese Society of Cinematographers and the Order of the Sacred Treasure by emperor Hirohito. A Catholic service was held at Toho Studios on February 2, with The Last War producer Sanezumi Fujimoto providing the services. Five hundred friends and colleagues attended the service, including actor Kazuo Hasegawa, The War at Sea from Hawaii to Malaya director Kajirō Yamamoto, The Three Treasures director Hiroshi Inagaki, and A Thousand and One Nights with Toho director Kon Ichikawa. He was later entombed at the Catholic Cemetery in Fuchū, Tokyo, Japan.