Ethir Neechal

Ethir Neechal is the soundtrack album for the 2013 Tamil film of the same name directed by R. S. Durai Senthilkumar and produced by Dhanush, starring Sivakarthikeyan and Priya Anand in the lead roles. The film's soundtrack and score is composed by Anirudh Ravichander in his second feature film after 3 (2012), whose album received a phenomenal response upon release. The six-song album features tracks belonging to varied genres, with lyrics written by Vaali, Dhanush and Durai Senthilkumar. The album was launched on 11 January 2013 by the Sony Music label and received positive response from critics. Development Following the success of the soundtrack of 3 (2012), Dhanush hired Anirudh Ravichander to compose the music for Ethir Neechal, marking his second feature film as music director. The soundtrack features six songs that belonged to varied genres; Vaali, Dhanush and R. S. Durai Senthilkumar penned lyrics for two songs each. By September 2012, Anirudh had completed four songs in Chennai. In mid-November, the composer headed to Mumbai to record vocals for two of the tracks, with one being a melody number, sung by Shreya Ghoshal. For the title track "Ethir Neechal" he hired Punjabi rapper Yo Yo Honey Singh, and Adhi from the duo Hiphop Tamizha, to croon the rap versions of the song. Dhanush also crooned two songs for the album. During late-November, he started working on the final mixing and mastering of the album, with sound engineer Eric Pillai handling the supervision at his Sound of Bombay studio in Mumbai. The making of the album was launched by the film's crew members, prior to the audio launch. Release It was announced that Sony Music had brought the marketing rights for the film's soundtrack album. The company paid more than to purchase the rights, due to the expectations regarding the film and its music album, as it was Anirudh's second film as a composer and his collaboration with Dhanush after the success of 3 and its track "Why This Kolaveri Di". On 10 December 2012, Anirudh handed the master CD of the album to Sony Music. The soundtrack was initially slated to be released on 21 December 2012. However it was not confirmed from official sources. The soundtrack album was released on 11 January 2013. The release coincided with the promotional launch event held at 92.7 Big FM Radio Station, with Dhanush, Sivakarthikeyan, Anirudh, Durai Senthilkumar and RJ Balaji in attendance.