Extra

Extra MSA Services Ltd is a company that operates nine motorway service stations in England, mainly on primary routes. It is based at Beaconsfield services, previously being in the centre of Lincoln. It is also known as Extra MSA Forecourts Ltd. Many of the brands at Extra locations including M&S Simply Food, Costa Coffee and Greggs are operated by Moto, the UK's largest service area operator and Extra's biggest competitor. Market position Extra is the fourth largest service station operator in the UK behind Moto (1st), Welcome Break (2nd) and RoadChef (3rd). It came into operation after the government deregulated motorway services to encourage more competition and its first site opened in December 2000, at Cambridge. Peterborough opened in January 2001 and Baldock in July 2001. Outlets