facelift

A facelift is the revival of a product through cosmetic means, for example by changing its appearance while leaving its underlying engineering or design intact. Web sites, magazines or other industries may also be facelifted, for instance when their titles and products appear dated. The term probably comes from the same term used in plastic surgery. Purpose It is commonly applied to many kinds of products to keep them competitive during a model's product life cycle and to increasing the sales revenue of products. To earn high sales revenue and profits for as long as possible with one product generation, one must enhance the product's attractiveness from time to time.