Overview
GLAAD is an American non-governmental media monitoring organization. Originally founded as a protest against defamatory coverage of gay and lesbian demographics and their portrayals in the media and entertainment industries, it has since included bisexual and transgender people.
History
Formed in New York City as Gay & Lesbian Alliance Against Defamation in 1985 to protest against what it saw as the New York Posts defamatory and sensationalized AIDS coverage, GLAAD put pressure on media organizations to end what it saw as homophobic reporting. Initial meetings were held in the homes of several New York City activists as well as after-hours at the New York State Council on the Arts. The first reported meeting occurred on November 14, 1985. The founding group included film scholar Vito Russo; Gregory Kolovakos, then on the staff of the NYS Arts Council and who later became the first executive director; Darryl Yates Rist; Allen Barnett; and Jewelle Gomez, the organization's first treasurer.
In 1987, after a meeting with GLAAD, The New York Times changed its editorial policy to use the word "gay" instead of harsher terms referring to homosexuality. GLAAD advocated that the Associated Press and other television and print news sources follow. GLAAD's influence soon spread to Los Angeles, where organizers began working with the entertainment industry to change the way the gay and lesbian community were portrayed on screen.
Entertainment Weekly has named GLAAD as one of Hollywood's most powerful entities, and the Los Angeles Times described GLAAD as "possibly one of the most successful organizations lobbying the media for inclusion".
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