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GfK

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GfK

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Finance
Germany's GfK Consumer Climate Falls to -29.6 in August
Germany’s GfK-consumer climate shows continued recession-era caution, with the August reading at -29.6 as income expectations worsen, savings propensity remains elevated, and willingness to buy staying deeply negative, despite a marginal easing in overall economic pessimism. Analysts link the dip to energy-price pressures, inflation worries after the fuel subsidy expiry, and geopolitical tensions that have kept households cautious about spending in the near term.
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Overview

GfK (originally ) is the largest German market research company. It provides data and intelligence to the consumer goods industry and is headquartered in Nuremberg, Germany. History GfK was founded as GfK-Nürnberg Gesellschaft für Konsumforschung e. V. in 1934 by university lecturers from Nuremberg, among them the future German Minister of Economic Affairs and Federal Chancellor Ludwig Erhard. The concept was developed by co-founder Wilhelm Vershofen. Initially, the association conducted 71 different studies, including: Awareness of trademarks Personal care and soap consumption in Germany Structure of beverage consumption in Germany Patient and pharmaceuticals The motorist assesses the road maps from fuel companies

From Wikipedia (CC BY-SA 4.0).

GfK (originally ) is the largest German market research company. It provides data and intelligence to the consumer goods industry and is headquartered in Nuremberg, Germany.

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