Racial and ethnic casting
White actors, predominantly of Northwestern European descent, make up most of the principal cast of Gods of Egypt. When Lionsgate began marketing the film, the Associated Press said the distributor received backlash for ethnically inaccurate casting. Lionsgate and director Alex Proyas both issued apologies. The AP said, "While some praised the preemptive mea culpa... others were more skeptical, concluding that it's simply meant to shut down any further backlash."
The casting practice of white actors as Ancient Egyptian characters was first reported after filming started in March 2014, when Daily Life's Ruby Hamad highlighted the practice as "Hollywood whitewashing". Lionsgate released a set of character posters in November 2015, and The Guardian reported that the casting received a backlash on Twitter over the predominantly white cast. Some suggested that the casting of black actor Chadwick Boseman, who plays the god Thoth, played into the Magical Negro stereotype. The previous year, the biblical epic Exodus: Gods and Kings by director Ridley Scott received similar backlash for having a white cast. The Washington Post's Soraya Nadia McDonald also disparaged the casting practice for Gods of Egypt and said Lionsgate released the posters at an unfortunate time. She said with the release of Aziz Ansari's TV series Master of None in the previous week, "Whitewashed casting and the offensiveness of brownface has pretty much dominated the pop culture conversation this week. Promotion for the movie is beginning just as we're wrapping a banner year for discussions of diversity and gender pay equity in the film industry."
When Lionsgate followed its release of posters with a release of a theatrical trailer, Scott Mendelson at Forbes said, "The implication remains that white actors, even generic white actors with zero box office draw, are preferable in terms of domestic and overseas box office than culturally-specific (minority) actors who actually look like the people they are supposed to be playing." He said almost none of the actors, aside from potentially Butler, qualified as box office draws. BET's Evelyn Diaz said while Ridley Scott had defended his casting practice for Exodus by claiming the need to cast box office draws, "Gods of Egypt is headlined by character actors and Gerard Butler, none of whom will have people running to the theater on opening day." Deadline's Ross A. Lincoln said of the released trailer, "Casting here stands out like a sore thumb leftover from 1950s Hollywood. I suspect this film generates a lot of conversation before it hits theaters February 26, 2016."
In response to criticisms of its casting practice, director Alex Proyas and Lionsgate issued apologies in late November 2015 for not considering diversity; Lionsgate said it would strive to do better. Mendelson of Forbes said the apologies were "a somewhat different response" than defenses made by Ridley Scott for Exodus and Joe Wright for Pan (2015). Ava DuVernay, who directed Selma (2014), said, "This kind of apology never happens... for something that happens all the time. An unusual occurrence worth noting." The Guardian's Ben Child said, "The apologies are remarkable, especially given that Gods of Egypt does not debut in cinemas until 26 February and could now suffer at the box office." Michael Ordoña of San Francisco Chronicle said of the apologies, "That's little comfort to the nonwhite actors denied opportunities or the Egyptians who will see a pale shadow of their ancestral traditions." The Casting Society of America applauded the statements from Lionsgate and Proyas. Professor Todd Boyd, chairman for the Study of Race and Popular Culture at the University of Southern California, said, "The apology is an attempt to have it both ways. They want the cast that they selected and they don't want people to hold it against them that it's a white cast."
Boseman, who plays the god Thoth, commented on the whitewashing by saying that he expected the backlash to happen when he saw the script: "I'm thankful that it did, because actually, I agree with it. That's why I wanted to do it, so you would see someone of African descent playing Thoth, the father of mathematics, astronomy, the god of wisdom." Actor Nikolaj Coster-Waldau said, "A lot of people are getting really worked up online about the fact that I'm a white actor. I'm not even playing an Egyptian; I'm an 8-foot-tall god who turns into a falcon. A part of me just wants to freak out, but then I think, 'There's nothing you can do about it.' You can't win in that sort of discussion."
In the month leading up to release, director Proyas said his film was fantasy and not intended to be history. He cited "creative license and artistic freedom of expression" to cast the actors he found to fit the roles. He said "white-washing" was a justified concern but for his fantasy film, "To exclude any one race in service of a hypothetical theory of historical accuracy ... would have been biased." Proyas said that films "need more people of color and a greater cultural diversity" but that Gods of Egypt "is not the best one to soap-box issues of diversity with". He argued that the lack of English-speaking Egyptian actors, production practicalities, the studio's requirement for box office draws, and Australia having guidelines limiting "imported" actors were all factors in casting for the film. He concluded, "I attempted to show racial diversity, black, white, Asian, as far as I was allowed, as far as I could, given the limitations I was given. It is obviously clear that for things to change, for casting in movies to become more diverse many forces must align. Not just the creative. To those who are offended by the decisions which were made I have already apologised. I respect their opinion, but I hope the context of the decisions is a little clearer based on my statements here." After the film was critically panned, Proyas said, "I guess I have the knack of rubbing reviewers the wrong way. This time of course they have bigger axes to grind – they can rip into my movie while trying to make their mainly pale asses look so politically correct by screaming 'white-wash!!!'"