Good Stuff

"Good Stuff" is a song by Colombian singer-songwriter Shakira, taken from her eighth studio album, She Wolf (2009). The song saw a release as a promotional single as a part of an award-winning collaborative advertisement campaign between Shakira and SEAT, a Spanish car manufacturer. Despite not being promoted as a full single, the song managed to chart in the Spanish singles chart. Background and release "Good Stuff" was written by Shakira and Pharrell Williams, and is one of the four tracks on the album Shakira co-produced with The Neptunes, the others being "Did It Again", "Long Time" and "Why Wait". Shakira commented that they made the four songs in "five days", reflecting that Pharrell is "very fast and immediate in the studio" while she herself is "a little slower", and noted that she "learned a lot from his method". Musically, "Good Stuff" is pop and dancehall. Its production consists of hybrid world rhythms with a changing tempo, has some electronic influences, and features prominent xylophone instrumental on the chorus. In 2010, the song "Good Stuff" was featured on an advertisement campaign and commercials by SEAT, the official sponsor of Shakira's 2010 European tour. The campaign featured a commercial with digital animations and Shakira performing parts of "Good Stuff". The commercial, first debuted in March 2010, featured a launch of new limited special edition cars of their Ibiza and León series, billed as "SEAT Ibiza Good Stuff" and the "SEAT León Good Stuff", both named after the Shakira song. The campaign also celebrated Shakira's Barefoot Foundation, which helps poor and impoverished children and funds schools in Colombia. As a part of the launch, the song was put available as a free download on SEAT's Facebook page for the campaign. In December 2010, the commercial was awarded as the "Best Advertisement 2011" by the Hachette Group, praising its "creativity, image quality and set of shots". Following the advertisement campaign's launch, "Good Stuff" charted at 49 on the Spanish singles chart.