economist
Cientista político, economista, sociólogo e psicólogo americano (1916–2001)
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Join the roomHerbert Alexander Simon foi um estudioso americano cujo trabalho influenciou os campos da ciência da computação, economia e psicologia cognitiva. Seu principal interesse de pesquisa era a tomada de decisão dentro de organizações e ele é mais conhecido pelas teorias de "bounded rationality" e "satisficing". Ele e Allen Newell receberam o ACM Turing Award em 1975, e ele recebeu o Nobel Memorial Prize in Economic Sciences em 1978.
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“The criterion of efficiency dictates that choice of alternatives which produces the largest result for the given application of resources.”
“Before we can establish any immutable 'principles' of administration, we must be able to describe, in words, exactly how an administrative organization looks and exactly how it works.”
“In the process of decision those alternatives are chosen which are considered to be appropriate means of reaching desired ends. Ends themselves, however, are often merely instrumental to more final objectives. We are thus led to the conception of a series, or hierarchy, of ends. Rationality has to do with the construction of means-ends chains of this kind.”
“The principle of bounded rationality [is] the capacity of the human mind for formulating and solving complex problems is very small compared with the size of the problems whose solution is required for objectively rational behavior in the real world — or even for a reasonable approximation to such objective rationality.”
“Definition of design = Everyone designs who devise courses of action aimed at changing existing situations into preferred ones. The intellectual activity that produces material artifacts is no different fundamentally from the one that prescribes remedies for a sick patient or the one that devises a new sales plan for a company or a social welfare policy for a state.”
“Since my world picture approximates reality only crudely, I cannot aspire to optimize anything; at most, I can aim at satisficing. Searching for the best can only dissipate scarce cognitive resources; the best is the enemy of the good. (p.361)”
Quotes via Wikiquote (CC BY-SA), each with its original source.
