Hublot

Hublot is a Swiss luxury watchmaker founded in 1980 by Italian Carlo Crocco. The company operates as a wholly owned subsidiary of the French luxury conglomerate LVMH. History A scion of the Italian Binda Group dynasty, best known for making Breil watches, Carlo Crocco left the company in 1976, to start a watch company. Moving to Switzerland he formed MDM Geneve and set about designing a watch that he named the Hublot after the French word for "porthole". The watch that he created featured the first natural rubber strap in the history of watchmaking. It took three years of research to create the strap. Despite failing to attract a single potential customer on the first day of its debut at the 1980, Basel Watch Fair, the watch quickly proved to be a commercial success with sales in excess of $US2 million in its first year. The Jean-Claude Biver era Crocco, preoccupied by his own design work and many activities for the Hand-in-Hand Foundation, a charity helping deprived children all around the world, set out to look for someone to who oversee Hublot. In late 2003, Jean-Claude Biver, then president of Swatch Group's Omega division, met Crocco, and in May 2004, Biver assumed duties as CEO, becoming a board member and minority shareholder in Hublot Watches.