Characters
Anand Mathur attended Kallubhai Lallubhai Koylawala Municipal School in his childhood and later on received his B.A. with excellent scores (first class). He works as a sales representative in a medicine factory. Anand Mathur married his second wife, Bina Mathur, on 17 January.
Bina Mathur is from a village called Baliya. Her complete name is Binadevi Anandkumar Janardhan Prasad Mathur. When Anand Mathur went to Bina's house for her hand in marriage, his three elder daughters were with him. According to Bina, she married Anand because the three daughters hurt her ego and she wanted to exact revenge on them. Upon seeing her for the first time, Meenakshi compared Bina to a loudspeaker who would create sound pollution in their lives. Radhika saw Bina as an actress Mala Sinha portraying an illiterate woman in a movie. Sweety said that Bina would lose the title of Miss Uttar Pradesh, even if Bina was the only contestant. After marrying Anand, Bina fell in love with her stepdaughters and forgot her woes. Later, Bina reveals to her daughters that her first love was Abhi who left her to go work in a diamond mine in Africa which is another reason she married Anand.
Anand Mathur's first wife would communicate with him through her portrait. She took great effort to make her husband's life difficult, despite being a spirit herself. However, she always helped him establish peace and gave him the best advice.
Meenakshi, the eldest daughter, is a feminist and often dream big of bringing a change in the society. Her husband Purush is a gharjamai.
Radhika is intelligent, nerdy and geeky. She uses a hearing aid and has a habit of bumping into doors, walls, statues, people, etc. due to her poor vision.
Sweety is beauty without brains, whose sole purpose in life is to marry Shahrukh Khan and become an actress or a model. She feels that it is only her duty to open the house door whenever the doorbell rings. Sweety has a disciple, Babli, who adores and worships her. Babli is Anand Mathur's boss, Popatlal's daughter. Sweety authored the novel Goddess of Big Things with the help of Babli.
Kajal is a tomboy who dresses up as a boy and gets into fistfights with thugs and goons.
Chhoti, the youngest, is a gossip-monger. She is hailed as an incarnation of actress Meena Kumari by the people of Baliya and has a temple dedicated to her.
Pooja aunty is a nosy neighbour who responds with, "Aunty mat kaho na" (transl. Don't call me aunty) on being referred to as 'aunty'.