Imprint

Imprint is a serif typeface created by Monotype, commonly used for body text. Originally called Imprint Old Face, it is a sturdy, amiable design with a large x-height, Caslon-like but with more regularity in its letterforms. It was commissioned by the London publishers of The Imprint, a short-lived printing trade periodical published during 1913. Imprint has remained popular and is sold digitally by Monotype. A "shadowed" or inline version, with a cut taken out of the letters, has been widely released with Microsoft software, and is often used, especially in desktop publishing, for mastheads and titles. History Imprint was produced for the magazine (on a non-exclusive basis) in 1912 by the Monotype Company as Series 101 for automatic composition on the Monotype caster. When delivered to the journal's printers on December 31, 1912, it was still incomplete—the accents had not yet been made—so the editors asked in the first issue: “Will readers kindly insert them for themselves, if they find their omission harsh? For ourselves, we rather like the fine careless flavour, which their omission gives, after we have recovered from the first shock inevitable to us typographical precisians”. Its design was carried out by the Monotype engineering team in Salfords, Surrey, led by engineer Frank Hinman Pierpont and draughtsman Fritz Stelzer. James Mosley describes Imprint as "an intelligent updating of Caslon" and has credited the Monotype team for crafting a "re-draw [done] in a manner that suited modern machine printing while keeping as much as possible of the spirit of the original." Contemporary type designer Kris Sowersby has praised it for its "subtle, gentle stress and its restrained detailing".