IN CONCERT

In Concert (stylised in all caps) is the first live audiovisual performance installation by Swedish audiovisual project iamamiwhoami, and also their first full-length release. The performance video was streamed on the website of the project's independent label, To whom it may concern., on 16 November 2010, and released as a digital album on 4 December, the same year, the project's one-year anniversary. For the project's seven-year anniversary, in 2016, the film was made available for download and streaming, and released on DVD on 17 April 2017. The one-hour performance takes place in Handen, Sweden, with a single attendee chosen by followers to represent the audience. Background Two months since the release of "y", the seventh episode from the Bounty audiovisual series and album, a video requesting a volunteer was uploaded to iamamiwhomami's channel on 1 October 2010. Although not the first message delivered to someone, this was the first time the project addressed the audience directly. At the time, no official confirmation regarding who was behind the act, the internet's speculation already had a name for the woman in the videos, Swedish singer-songwriter Jonna Lee. Following the cryptic nature of the project, the video instructed viewers to choose their "representative" by 8 October, with full name, phone number, and address, with no explanation of the purpose. This resulted in fans choosing YouTube user tehhils, who had to decline claiming difficulties to obtain a passport and suggested to pass on the task to German user ShootUpTheStation. "SUTS", as the audience called him for short, would later join the label's creative team, as graphic designer Jan Scharlau. Subsequently, a video documenting a phone call made by Jonna Lee to the volunteer was uploaded on 9 November, where she interviews him with questions about things like health, phobias, habits, and beliefs, ending with "we will pick you up to the airport" and requesting him to "film [his] entire journey". A series of six short videos from ShootUpTheStation's camera were uploaded from 12 to 15 November, in which he documented his journey and his stay at a hotel where multiple visitors would come in to deliver a lesson. On 15 November 2010, a concert was finally announced to take place the following day, on a video titled "http://towhomitmayconcern.cc/", which became the label's website and store later on.