Industrial Toys

Industrial Toys was an American developer/publisher of mobile games headquartered in Pasadena, California. It produced mobile games for core gamers and released its first title, Midnight Star, in early 2015. In July 2018, Electronic Arts acquired the company. Industrial Toys was put to work on a mobile Battlefield title, but when it was canceled, Electronic Arts made the decision to close down Industrial Toys on January 31, 2023. History Early in 2012, founders Alex Seropian, Tim Harris, and Brent Pease formed the company under the premise that there weren't enough great mobile games for gamers. Core gaming site, Joystiq reported, "Halo co-creator and Bungie co-founder Alex Seropian has embarked on yet another new venture. After founding Wideload Games almost ten years ago and then joining Disney Interactive as head of game development for a few years, Seropian has now started up a company named Industrial Toys. Along with 'some kickass art talent from ex-Marvel and DC guys,' as president Tim Harris (formerly of Seven Lights) puts it, Seropian and the rest of the company plan to make hardcore games for mobile platforms. 'We're going deep on story and community and all sorts of nerdy goodness,' says Harris." Along with engineer Mike Dekoekkoek, the team started work on its first game, Midnight Star, in January 2012. Its second title, Midnight Star: Renegade, was released in August 2016.