Ipsy

IPSY is a beauty membership service. History IPSY was co-founded in 2011 by YouTube beauty vlogger Michelle Phan, Marcelo Camberos, who joined the company as CEO from Funny or Die, and Jennifer Jaconetti Goldfarb, who joined from Bare Escentuals. The company's initial business model was tested in a beta site called myglam.com in December 2011 before launching to the public in September 2012 as ipsy.com. In May 2013, IPSY launched its first live event, Generation Beauty—an annual beauty convention where cosmetics companies, bloggers, and the public could meet. By February 2016, the company had 10,000 vloggers who contributed one or two videos a month dedicated to the subscription service. At the time, Goldfarb stated, "There are hundreds if not millions of beauty content creators online. We want all of them."