Irene Rosenfeld

Irene Blecker Rosenfeld (born May 3, 1953) is an American businesswoman who was the chairman and chief executive officer (CEO) of Mondelēz International. Rosenfeld's career began at Dancer Fitzgerald Sample, a New York City advertising agency. She later joined General Foods consumer research, and then led Frito-Lay as CEO and chairwoman. Early life Rosenfeld was born to a Jewish family in Westbury, New York, the daughter of Seymour and Joan Blecker. She has one younger sister, Linda Blecker. Her father's parents were Romanian Jews; her mother's grandparents were German Jews. She later attended W. Tresper Clarke High School in Westbury, NY. She holds a PhD in marketing and statistics, a master's degree in business, and a bachelor's degree in psychology from Cornell University, where she also excelled at sports, like basketball, volleyball and tennis, often serving as team captain, which she cites as "a key factor in my leadership development." Career Rosenfeld has been involved in the food and beverage industry for about 30 years. Her first job was at Dancer Fitzgerald Sample advertising agency in New York City; she later joined General Foods in consumer research. In 2004, Rosenfeld was appointed chairwoman and CEO of Frito-Lay, a division of PepsiCo, where she focused on product promotion.