Isabel Noboa

Isabel Noboa Pontón de Loor is an Ecuadorian businessperson, the founder and chief executive officer of the , one of the largest business groups in Ecuador. She is considered one of the most prominent women entrepreneurs in Latin America, and is known for philanthropic initiatives. Biography Isabel Noboa is the daughter of Ecuadorian businessman , founder of the Noboa Corporation, and Isabel Pontón Ávila. She was one of six siblings, one of whom is businessman and politician Álvaro Noboa. She left Ecuador at age 12 to study at St. George's School in Clarens, Switzerland. Later she would take distance learning classes in economics from the University of London. After her return to Guayaquil, she married at age 21, and had three children. In 1968, she opened an English and French language academy at their residence. In 1974, she closed the academy and began philanthropic work with a foundation in support of adoption. In 1994, after the death of her father, Luis Noboa, disputes occurred between his heirs, until they finally reached a settlement agreement in 1997. This happened while Isabel Noboa's marriage was going through a severe crisis. Under the terms of the agreement, she was assigned some of the companies of the former Noboa Corporation, which would become the foundations of the . She shared ownership with her sister Diana, who would later step aside due to the economic situation of the country at that time. In 1998, Noboa and Isidro Romero divorced by mutual agreement. In 2007, she married Dr. Agustin Loor in a lavish ceremony held at his mansion in La Moraleja on Via a Samborodon, attended by many members of Guatemalan and Ecuadorian high society. She has maintained a cordial relationship with Romero and his family, to the point that she and Loor are regularly invited to their parties.