Comeback
Barry borrowed $40,000 from his father-in-law and put a down payment on a Los Angeles-area radio station (KKOP 93.5 FM, Redondo Beach, later renamed KFOX, now KDAY). In later interviews, he stated that he bought the station specifically because it would require him to have a license from the FCC, and that if the FCC would be willing to grant him a license, it would decisively demonstrate that his reputation was no longer "tainted" by the game show scandals. "Slowly," said a 1984 article in TV Guide that discussed game show hosts, "he began to receive calls: Would he fill in for five weeks on this game show? Yes. Of course."
In December 1968, Barry embarked on an idea that would launch his national comeback, and eventually become the most successful game show project of his career. He developed and produced two pilots for The Joker's Wild emceed by Allen Ludden. CBS held off on picking up the series at first. Finally, in 1969 Barry became a host again, for ABC's The Generation Gap, replacing original host Dennis Wholey for the final weeks of its series. In mid-1969, Barry entered into a limited association with Goodson-Todman Productions to collaborate on new game show creations, but the partnership was short-lived.
Barry even brought Dan Enright back as The Joker's Wild's executive producer toward the end of its first network run, mentioning Enright at the end of the final CBS installment. The two renewed their working partnership full-time in 1976, launching Break the Bank, hosted by Tom Kennedy, on ABC's daytime lineup. When ABC cancelled the show despite decent ratings, Barry himself hosted and produced the show for weekly syndication during the 1976–77 season.
Barry also started a specialty TV company named Jack Barry Cable, which served customers in the Los Angeles area.