James Orthwein

James Busch Orthwein (March 13, 1924 – August 15, 2008) was an American heir and business executive. He also owned the New England Patriots of the National Football League (NFL) from 1992 to 1993. After unsuccessfully attempting to relocate the franchise to his home city of St. Louis, he sold the Patriots to Robert Kraft in 1994. Early life James Busch Orthwein was born on March 13, 1924. His father, Percy Orthwein, was an advertising executive. His mother, Clara Busch, was the granddaughter of Adolphus Busch, the German-born founder of Anheuser-Busch. Orthwein was educated at the Choate School in Wallingford, Connecticut. He graduated from Washington University in St. Louis. Career Orthwein joined his father's advertising firm in 1947. He served as the chairman and chief executive of the D'Arcy Advertising Company from 1970 to 1983. Orthwein took the advertising agency to the global stage, merging with agencies in Detroit and London. In 1985, the St. Louis-based company merged with Benton & Bowles of New York to form D'Arcy Masius Benton & Bowles.