Jamie King

Jamie King (born 1972) is an American creative director, choreographer, and producer. His work directing concert tours for pop stars has grossed over $2 billion. Early career King started his career in entertainment as a dancer. He appeared on the Cher video for "Love And Understanding" and went on tour with Michael Jackson on his Dangerous World Tour in 1992. Afterwards he worked as a director and choreographer in Prince's Glam Slam West nightclub in Los Angeles. While there, King created a new show every week using songs that Prince was unable to commercially release due to legal obligations to Warner Bros. Records. It was during this time that King learned staging. After seeing a performance by Prince at the American Music Awards of 1995 (that King directed and choreographed), Madonna called King to talk about the two of them working together. The first time they worked together was when he choreographed her 1995 music video "Human Nature". Fitness ventures In 2004, King teamed up with Nike to create the Nike Rockstar Workout for use in Crunch Fitness gyms across the United States. In 2007, he released his Rock Your Body fitness DVD which sold 100,000 copies. Cirque du Soleil, Super Bowl, and Q'Viva In 2011 King wrote and directed a touring show by Cirque du Soleil dedicated to Michael Jackson called Michael Jackson: The Immortal World Tour. In 2012, he co-created the boy band IM5 with Perez Hilton and Simon Fuller and directed Madonna's Super Bowl XLVI halftime performance. This performance marked the third time he appeared at Super Bowl for work. His first appearance was in 1993 as a dancer in Michael Jackson's performance at Super Bowl XXVII. He returned in 1996 as a choreographer for Diana Ross' performance at Super Bowl XXX.