Impact
Jennie has been considered instrumental to Blackpink's fashion image, leading to her nicknames "Human Gucci" and "Human Chanel". Her style portfolio ranges from Gucci and Saint Laurent to niche labels such as Marine Serre and Richard Quinn. Jennie's sense of fashion earned her invitations to fashion events such as Saint Laurent's Summer 17 Collection Launch Party by Anthony Vaccarello, Chanel's Mademoiselle Privé exhibition, and Prada's Comics Collection Launch Party. Chanel chose her as House Ambassador after noting her sway with consumers. The hairpins Jennie wore in a five-by-five partition during her performances of her debut single "Solo" instantly trended in South Korea and were referred to as "Jennie's hairpins".
Jennie's first magazine cover and a solo pictorial were for Dazed Korea with Saint Laurent in April 2017. She was the first Korean celebrity to model for Boucheron Paris, a 160-year-old luxury jewelry brand; it was said that Jennie's "elegant" and "luxurious" atmosphere moved Boucheron to focus more on their image marketing. The pictorial, presented in the high-end membership magazine Heren in 2017, was described as "art that embodies light". Jennie has since appeared on the covers of fashion magazines including Dazed, Harper's Bazaar, Elle, Marie Claire, High Cut, Cosmopolitan, W, Vogue, Wonderland, and Billboard.
Jennie is known for her brand recognition and marketing power, having placed first on the Korean Business Research Institute's monthly "Individual Girl Group Members Brand Power Ranking" numerous times. In 2021, she became the first Korean to amass 50 million followers on Instagram. As of December 2023, she remains the most-followed Korean individual and the second most-followed K-pop idol behind bandmate Lisa, with over 82.5 million followers on the platform. Photos from her social media accounts have frequently headlined articles, and the items she features often become trends. In 2018, Jennie ranked second, receiving 12.2% of votes, in the Most Favorite Idols survey conducted annually by Gallup Korea that involved 1,501 Korean male and female respondents aged 13 to 29. Instagram named Jennie's account the "Most Loved Account of 2018" in South Korea based on the number of views and likes received by her Instagram stories and posts that year.
Forbes acknowledged that Jennie has been "gaining a new foothold in Korea's beauty trends" and cited it as one of the reasons why Blackpink topped Forbes Korea Power Celebrity in April 2019. She was the most-searched female K-pop idol of 2019 according to Google's mid-year chart. That year, Jennie was also ranked as the seventh most popular female K-pop idol in a survey of soldiers completing mandatory military service in South Korea. In Gallup Korea's music poll in 2019, Jennie was voted the eighth most popular idol in South Korea, ahead of her bandmates. Jennie's "Jentle Home" collection, launched in April 2020, sold out several successive restocks immediately. On December 2, 2020, Chinese singer and former Youth With You contestant Ye Ziming released a song titled "Jennie", which featured lyrics about his admiration of Jennie.
On January 16, 2021, her 25th birthday, Jennie started her official YouTube channel. It became the fastest channel to reach one million subscribers, taking less than seven hours. Within 24 hours, she accumulated over 1.75 million subscribers and became the second most subscribed YouTube user within the timeframe, following Brazilian singer Marília Mendonça.
Sales losses suffered by Chum Churum, a soju brand under Lotte Corporation, due to the impacts of the COVID-19 pandemic were reported to have recovered by 14-15% after they secured Jennie to promote their product. It was also reported that Ace Bed's stock price soared 28.14% after naming Jennie as their new brand model.
Former K-pop girl group After School member Jung Ah nicknamed her baby Jennie, calling it a "cute and pretty" name and citing her admiration of Jennie as an idol. In August 2021, Jennie was voted the sixth most well-rounded idol with talents in songwriting, dancing, and singing. She was the highest-ranking female idol on the list with 2,025 votes. In November 2021, Osen reported that Jennie was ranked sixth in celebrity endorsement earnings in 2021, with an estimated ₩5 billion, despite only appearing in five advertisements that year. On February 23, 2022, a day after the release of her Jentle Garden app, it was reported that it had ranked number one in the "popularity" category of the Korean App Store, surpassing TikTok. In March 2022, YG Family's video 'Fifteen Nights on a Business Trip 2' with Jennie as a special guest surpassed 10 million views on YouTube. The clothes she wore went viral, including search phrases on portal sites.
In June 2025, Vogue Korea reported that Jennie's capsule collection with Calvin Klein generated $8.6 million in Media Impact Value (MIV). This put her in the third place on the Calvin Klein ambassadors ranking, behind American actor Jeremy Allen White and BTS's Jung Kook. Jennie's appearance in Jacquemus's "Guirlande" holiday campaign garnered 4.2 million likes and a 5.12% engagement rate with a single post on the day of the campaign's release.
Various artists have cited Jennie as an influence and role model, such as Hot Issue's Dana, Woo!ah!'s Nana, Cignature's Belle, LinQ's Miyu Kaneko, Nmixx's Lily, Sullyoon and Jiwoo, Aespa's Ningning, Lightsum's Jian, former Madein's Gaeun, Fifty Fifty's Keena, Babymonster's Ahyeon, HITGS's Iyoo, Illit's Moka, and Rescene's Woni and Zena. Olympic athletes Hwang Sun-woo and Kang So-hwi are also fans of Jennie.
Jennie was listed in "The 100 Most Influential People of 2026" by Time magazine in the artist category, highlighting her growing cultural influence beyond music, spanning fashion, entertainment, and wider pop culture conversations.
