John Everard

John Everard John Everard, born Edward Ralph Forward, was a First World War veteran (he was awarded the Military Cross) and former rubber planter, who became a British portrait, fashion, stage and studio photographer. He was a noted photographer of nudes from the late 1920s until the early 1960s. Vida Everard had a studio in Orange Street, London and was self-taught. The book Second Sitting included photographs of a young Pamela Green. As early as 1939, Walter Bird, John Everard and Horace Roye had decided that they were giving each other too much competition. To resolve that difficulty they decided to cooperate, and they set up a company called Photo Centre Ltd. They made their headquarters in a suite of rooms above Walter Bird's studio in Savile Row, and Eves without Leaves was their first joint publication. Everard was a fellow of the British Institute of Professional Photography (FBIPP). With Bird and Roye he supplied the magazines Men Only and Lilliput.