KFWB

KFWB (980 AM) is a commercial radio station in Los Angeles, California. It airs a classic Regional Mexican music format. KFWB is owned by Lotus Communications. The station has a colorful history, being the radio voice of Warner Bros. Studios in the early days of broadcasting, and a long-time Group W/CBS radio station from 1966 to 2016. It has kept the same call sign throughout its nearly 100-year history. KFWB broadcasts with 5,000 watts of power from a non-directional antenna shared with KLAC on North Indiana Avenue near Lincoln Park in Eastside Los Angeles. The studios and offices are on Barham Boulevard, near the Universal City complex. History The Warner Bros. years KFWB first signed on the air March 3, 1925, initially on the frequency of 950 kHz. The station was started by Sam Warner, a co-founder of Warner Bros. The station launched the careers of such stars as Ronald Reagan, Alan Ladd and Bing Crosby during the "Golden Age of Radio." The station was the first to broadcast the annual Rose Parade in Pasadena.