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Kia received a Medium Risk rating because it periodically supports politically charged initiatives, particularly discriminatory philanthropy, that shift focus away from core business objectives. While the company generally favors merit-based practices, its occasional embrace of divisive corporate activism creates moderate risk of alienating customers and employees.
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Kia Corporation, commonly known as Kia (, , formerly known as Kyungsung Precision Industry (京城精密工业) and Kia Motors Corporation, is a South Korean multinational automobile manufacturer headquartered in Seoul, South Korea. It is South Korea's second largest automobile manufacturer, after its parent company, Hyundai Motor Company, with sales of over 2.8 million vehicles in 2019. the Kia Corporation is minority owned by Hyundai, which holds a 33.88% stake valued at just over US$6 billion. Kia in turn is a minority owner of more than twenty Hyundai subsidiaries ranging from 4.9% up to 45.37%, totaling more than US$8.3 billion.
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