Career
From 1954 to 1965, Rukeyser worked as a political and foreign correspondent for The Baltimore Sun newspaper. He then moved to ABC television and worked as an economics correspondent and commentator. He left ABC in 1973. Despite moving to television, he continued to write for newspapers as a syndicated columnist.
In 1970, he started the popular Public Broadcasting Service (PBS) series Wall Street Week with Louis Rukeyser, produced by Maryland Public Television, a PBS member station, at its facilities in Owings Mills, Maryland. The show ran for 32 years, reaching its ratings peak in the mid-1980s. Rukeyser took pride in creating the first television show which focused on Wall Street, using a combination of erudition, plainspokenness, and panache to make the arcane workings of the stock market and the economy better known to the public. In 1987, Wall Street Week was parodied in an episode of Saturday Night Live. Rukeyser was played by Jon Lovitz. In 1988, Rukeyser had a cameo appearance in the film Big Business starring Bette Midler and Lily Tomlin. He played the part of a business man attempting to climb into a cab when Sadie (played by Bette Midler) hits him with her bag and takes the cab.
By the 1990s, Wall Street Week faced increasing competition from rivals like CNBC. In 2002, network executives wanted to replace him with a younger host to help boost ratings. MPT executives offered him a five-minute segment on a newly retooled version of the show; Rukeyser declined. In his final episode, which was broadcast live on March 22, 2002, he deplored the decision of Maryland Public Television's management and urged viewers to write their PBS stations and clamor for the new financial program he would soon create. Maryland Public Television fired him immediately after the broadcast. After Rukeyser's departure, the series was renamed Wall Street Week with Fortune and co-hosted by the editorial director of Fortune magazine, Geoffrey Colvin, along with Karen Gibbs, a former senior business correspondent on the Fox News Channel. But without Rukeyser, the show's ratings fell and Maryland Public Television cancelled the show in June 2005.
3 weeks after leaving Wall Street Week, Rukeyser began a new program, Louis Rukeyser's Wall Street (named after one of his newsletters) on the cable channel CNBC. Highly unusual for a cable network, advertising on the show was limited to before-and-after underwriting announcements similar to those on non-commercial broadcast stations. This was done at Rukeyser's insistence, so that WLIW, the secondary PBS station in the New York area, could offer the program to its viewers on the weekend. In 2003, Rukeyser was diagnosed with multiple myeloma (a type of hematological malignancy). In 2004, the show was stopped at Rukeyser's request after his illness kept him away more than a year.