Luis Da Silva

Luis Fernando Da Silva Jr. (born August 3, 1982), also known as Trikz, is an American actor, basketball player, author, and producer. He gained fame after headlining the 2001 Nike Freestyle ad campaign. Basketball career In a 2001 episode of This American Life, Da Silva was the first streetball athlete to be signed to an advertising contract by Nike. He performed with Alicia Keys in 2001 in New York City's Niketown while promoting the well known Nike campaign. He was subsequently mentioned in Scoop Jackson’s main division, titled Sole Provider, which recognized the best of Nike’s 35-year chronicle. In 2003, Da Silva was the youngest player signed to the Harlem Wizards Show basketball team. Midway Games offered Da Silva a lead in the newly developed video game, L.A. Rush, which sold 1 million units internationally. He has also worked with Midway performing the video game motion capturing for NBA Ballers, NBA Ballers: Phenom, NBA Ballers: Chosen One, NBA 2K8, NBA 2K9 and AND 1 Streetball video games. He has been featured in magazines SLAM and DIME and on the front page of The Wall Street Journal and the cover of TIME overseas. In 2006, Stephon Marbury and Steve & Barry's announced that Da Silva would hit the road on the Starbury SLAM Tour, with the first of many appearances at Steve & Barry's stores and schools across 120 cities in 60 days to perform his unique style of hip hop themed basketball wizardry in front of kids and parents. Andy Todd, president of Steve & Barry's, said "Trikz is not only a phenomenal performer; he's also a phenomenal guy who kids will enjoy seeing and hearing."