Magnum Ice Cream’s

Magnum is a brand of ice cream and the company's namesake, originally developed and produced by Frisko in Aarhus, Denmark, a part of the British company Unilever. It is sold as part of the Heartbrand line of products, which is owned by Unilever in most countries and is available in sticks, tubs and bites. In Greece, the Magnum brand name has been owned by Nestlé since 2005–2006 following the acquisition of Delta Ice Cream, so the Unilever ice cream uses the name Magic. History The ice cream today known as Magnum was developed in Aarhus, Denmark, in the late 1980s by Mogens Vigh-Larsen (1935–2019), then technical director of Frisko, which is an ice cream maker. It was put into production in autumn 1988 and originally manufactured by Frisko in Denmark. The original Magnum (later rebranded as Magnum Classic) consisted of a thick bar of vanilla ice cream on a stick, with a chocolate coating. As there was no real chocolate that could stand the temperature of −40 degrees Celsius, an ad hoc chocolate had to be developed. The original Magnum had a weight of 86 grams and a volume of 120 ml. The Aarhus factory was converted into apartments, shops, and a fitness centre named "Friskohus" (The Frisko House) after the ice cream company brand. The Frisko brand is still used in Denmark. The company also started selling Magnum ice cream cones in 1994 and an ice cream sandwich in 2002.'The actor Roger Moore, best known for his portrayal of James Bond, famously claimed to have come up with the idea of the Magnum, although Wall's deny any knowledge of this, saying it is no more than "a brilliant story". Varieties Starting in 1992, the company added Magnum Almond, Double Chocolate, and White amongst other flavours. In 2002, Magnum branched into frozen yogurt with its raspberry fruit swirl covered in milk chocolate. Moments were introduced which were bite-size ice cream treats with caramel, chocolate, or hazelnut centres, followed later in the year by "mini", "crunchy" (with almonds), and "light". Late 2002 saw the launch of Magnum Intense, a chocolate truffle center enveloped in ice cream and covered with chocolate, and the limited edition 7 Deadly Sins series of ice creams, whose flavours were named after the seven deadly sins. Sins were followed by another limited edition range in 2005 in which each flavour was named after one of the senses: Magnum Aroma, Magnum Touch, Magnum Sound, Magnum Taste, and Magnum Sight.