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Matching is a statistical technique which is used to evaluate the effect of a treatment by comparing the treated and the non-treated units in an observational study or quasi-experiment (i.e. when the treatment is not randomly assigned). The goal of matching is to reduce bias for the estimated treatment effect in an observational-data study, by finding, for every treated unit, one (or more) non-treated unit(s) with similar observable characteristics against which the covariates are balanced out. By matching treated units to similar non-treated units, matching enables a comparison of outcomes among treated and non-treated units to estimate the effect of the treatment reducing bias due to confounding. Propensity score matching, an early matching technique, was developed as part of the Rubin causal model, but has been shown to increase model dependence, bias, inefficiency, and power and is no longer recommended compared to other matching methods. A simple, easy-to-understand, and statistically powerful method of matching known as Coarsened Exact Matching or CEM.
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