Michael Acton Smith

Michael Acton Smith OBE (born 1974) is the current co-CEO and co-Founder of Calm, a meditation space company. He is also the founder of Firebox.com, and founder and chairman of children's entertainment company Mind Candy – the creators of Moshi Monsters. He has been described by The Daily Telegraph as "a rock star version of Willy Wonka" and by The Independent as "a polite version of Bob Geldof." Career In 1998, Acton Smith co-founded online gadget and gift retailer Firebox.com with Tom Boardman. In 2004, Firebox was listed on The Sunday Times''' 'Fast Track 100' list of the fastest growing, privately owned business in the UK. In 2004, Acton Smith secured $10M backing and launched Mind Candy. The company launched alternate reality game Perplex City, a global treasure hunt with £100,000 buried somewhere in the world that played out across various media including websites, text messages, magazines, live events, skywriting and multiple helicopters. The game was nominated for a BAFTA award in 2006. After three years (and $9M spent) Perplex City was placed on indefinite hold. In 2007 Acton Smith launched online world Moshi Monsters. In 2013, it had over 90 million users around the world. The online world shut down in 2019. It has expanded offline into selling a range of products including toys, a kids magazine in the UK, a DS video game, a top 5 music album which has gone gold in the UK, books, membership cards, and trading cards. In December 2013, Moshi Monsters teamed with Universal to release a full-length feature movie.