Micromax

Micromax Informatics is an Indian multinational manufacturer of consumer electronics and home appliances, headquartered in Gurugram. It was established in March 2000 as an IT software company operating in embedded systems. It entered the mobile phone business in 2008 and, by 2010, became one of the largest companies making low-cost feature phones in India. In 2014, Micromax was the tenth largest smartphone vendor in the world. In the subsequent years, the company faced stiff competition from Chinese companies that began penetrating the Indian market. The company also owns YU Televentures, which sells the products under the brand name YU. History Micromax was incorporated as Micromax Informatics Ltd. in the year 2000 by Rahul Sharma and Rohit Patel. It began selling mobile phones in 2008, focusing on democratising technology for masses to compete with international players. The company has also introduced handsets (budget and flagship) with innovative features. For instance, Micromax's co-founder Rahul Sharma once saw a public call office being powered by a truck battery because of frequent power cuts in its locale. This prompted him to launch a feature mobile phone with a long battery life. This was the X1i phone, Micromax's first telephone with a month-long battery back-up.