2010s: Acclaim and comedic roles
In 2010, she starred alongside Denzel Washington in the action film The Book of Eli. Although the film received mixed reviews, it performed well at the box office, grossing over $157 million worldwide. Film critic Richard Roeper praised Kunis's performance, calling it a "particularly strong piece of work". Several other reviews were equally positive, including that of Pete Hammond of Boxoffice magazine, who wrote that she's "ideally cast in the key female role". Even reviewers who did not necessarily like the film complimented her performance, such as James Berardinelli, who wrote that "the demands of the role prove to be within her range, which is perhaps surprising considering she has been thus far pigeonholed into more lightweight parts", and Colin Covert of the Star Tribune, who wrote that she "generated a spark and brought a degree of determination to her character, developing an independent female character who's not always in need of rescuing." Other critics, such as Claudia Puig of USA Today felt she was miscast, noting that "she looked as if she dropped in from a Ray-Ban commercial". Kunis received another Teen Choice Award nomination for her performance. Kunis was also cast in a minor role in the 2010 comedy film Date Night, starring Tina Fey and Steve Carell. She garnered several positive reviews for her performance. Michael Phillips of the Chicago Tribune concluded her performance with James Franco helped save the film and gave it "a shot in the arm."
Kunis was nominated for multiple awards, including her first Golden Globe, for the 2010 film Black Swan. She played a rival ballet dancer to the main character, played by Natalie Portman. Director Darren Aronofsky cast Kunis in the film based on her performance in Forgetting Sarah Marshall, and on the recommendation of co-star and close friend Natalie Portman. She underwent a training regimen that included cardiovascular exercise, a 1,200-calorie a day diet (she lost 20 pounds that she regained after filming ended), and ballet classes for four hours a day, seven days a week. During the demanding production, she suffered injuries including a torn ligament and a dislocated shoulder. Black Swan received widespread acclaim from critics and was nominated for five Academy Awards, including Best Picture. The film grossed over $106.9 million in the United States and Canada while grossing over $329 million worldwide. Reviews of Kunis's performance were positive, with Kirk Honeycutt of The Hollywood Reporter stating, "Kunis makes a perfect alternate to Portman, equally as lithe and dark but a smirk of self-assurance in place of Portman's wide-eyed fearfulness." Guy Lodge of In Contention also praised Kunis, saying, "it's the cool, throaty-voiced Kunis who is the surprise package here, intelligently watching and reflecting her co-star in such a manner that we're as uncertain as Nina of her ingenuousness." Kunis's performance won her the Marcello Mastroianni Award for Best Young Actor or Actress at the 67th Venice International Film Festival, and earned her Golden Globe Award and Screen Actors Guild Award nominations for Best Supporting Actress. At the 37th annual Saturn Awards, she was also honored with the Best Supporting Actress award for her performance.
Kunis was cast alongside Justin Timberlake in the 2011 romantic comedy Friends with Benefits. Director Will Gluck stated that he wrote the story with Kunis and Timberlake in mind. Friends with Benefits achieved success at the box office, grossing over $149 million worldwide, and received mostly positive reviews with critics praising the chemistry between Kunis and Timberlake. Manohla Dargis of The New York Times wrote that "Ms. Kunis is fast proving that she's a gift that keeps giving to mainstream romantic comedy" and "her energy is so invigorating and expansive and her presence so vibrant that she fills the screen".
In 2012, Kunis co-starred with Mark Wahlberg in Ted, her most commercially successful film to date. The film was directed and co-written by Family Guy creator Seth MacFarlane. Kunis played the girlfriend of Wahlberg's character. When MacFarlane first conceived the project, he considered Kunis too young for the role. However, the film remained in development for several years and when it was finally ready to begin production, he ended up casting her. Ted has received generally positive reviews from critics and was a commercial success, grossing $549 million worldwide. Drew McWeeny of HitFix wrote that Kunis "brings some lovely subtle grace notes to a role that easily could have just been 'the pushy girlfriend'".
In 2013, Kunis played Theodora, the youngest of three witches, opposite James Franco, in the Walt Disney Pictures' prequel, Oz the Great and Powerful. She dedicated her performance in the film to Margaret Hamilton, the original Wicked Witch of the West in the 1939 film. The film, and Kunis's performance, received mixed reviews from critics. Kim Newman of Empire Magazine wrote that Kunis "walks away with the honours as the wavering witch Theodora, whose heartbreak brings another, less-expected depth to this 3D spectacle". In contrast, Todd McCarthy of The Hollywood Reporter found Kunis's performance to be uncertain as her character seemed to be in a state of limbo. Oz the Great and Powerful was a commercial success, grossing over $493 million worldwide.
Also in 2013, Kunis co-starred in the crime thriller Blood Ties with Clive Owen, Billy Crudup, and Marion Cotillard. The film premiered at the 2013 Cannes Film Festival and had a limited release in the United States in 2014. Blood Ties received mixed reviews. Kunis was also cast in the comedy The Angriest Man in Brooklyn, alongside Robin Williams and Peter Dinklage. The film had a limited theatrical and VOD release and received poor reviews. The Paul Haggis-directed film Third Person co-starring with Liam Neeson, Olivia Wilde and James Franco premiered at the 2013 Toronto Film Festival and had a limited release in 2014, but also received mostly negative reviews. Kunis's performance was praised by some critics; Deborah Young of The Hollywood Reporter wrote that her role gives her "enormous room to express her talent" and she "gives her story a shot of raw intensity".
In October 2014, it was announced Kunis, along with her partners, had launched a new production company called Orchard Farm Productions. The company has a first-look deal with ABC Studios, where the company is based. Under the agreement, the team will develop and produce TV projects for broadcast and cable. In 2015, Kunis co-starred with Channing Tatum in the science fiction film Jupiter Ascending, directed by the Wachowskis. While the film grossed over $183.9 million on a $176 million budget, it received mostly negative reviews, with a consensus that the production was "narratively befuddled" and a "visually thrilling misfire".
Kunis co-starred with Kristen Bell and Christina Applegate in the comedy Bad Moms, which was released July 29, 2016. It received mixed reviews from critics, who praised the cast and humor, though did not feel it could "take full advantage of its assets". Chris Nashawaty from Entertainment Weekly wrote that "Kunis manages to be both sympathetic and funny, and she has crack comedic timing". The film went on to earn more than $183.9 million with a budget of $20 million. Following the financial success of Bad Moms, STX Entertainment reunited Kunis with her co-stars Kristen Bell and Kathryn Hahn for a sequel, A Bad Moms Christmas, which was released on November 1, 2017. It went on to receive mixed reviews and gross over $130 million worldwide with a budget of $28 million. Her final film of 2018 was the comedy The Spy Who Dumped Me, starring alongside Kate McKinnon. The film received mixed reviews and went on to gross over $75 million worldwide with a budget of $40 million.
