Arthur Daley
Arthur Edward Daley (George Cole) is a mid-level professional criminal of mature years, a minor con man eternally involved in dodgy dealings and usually seen puffing Castella Panatella cigars. In the series 3 episode "In", a German police officer reading Arthur's file reveals that Arthur served 18 months in prison during the 1950s but does not reveal the reason. In early episodes he is depicted as more cunning and streetwise, as well as showing an interest in young women. Later his character is softened, becoming more of a cowardly con man than an outright villain and almost prudish about young women. Arthur's exact age is only stated once, in S1, E1, when he tells Terry's date that he is 52 and thus born in 1927. Later, in S2, E6, he is said to have been called up for National Service in 1949, implying a birth year of 1931 (George Cole was born in 1925).
Arthur typically drives an upmarket car; the Jaguar XJ6 being the vehicle the character is most associated with. In the early episodes he drives a 4.2 Series II XJ6. In the latter part of Series 3, Arthur has changed over to a silver Mercedes 280E and in Series 4 he drives a Portland beige Daimler Sovereign 4.2 Series III. Series 7 again sees Arthur driving a silver Jaguar XJ6. As a used car salesman, Arthur occasionally makes use of other cars. In the Series 3 episode "Broken Arrow", he uses a Ford Granada Mk.II. Due to an accident, this car has to be repaired and Arthur is forced to borrow a friend's customised Chevrolet Corvette C3 Stingray that he is trying to sell. Also in Series 3, Arthur uses a brown Jaguar XJR in the episodes "Dead Men Do Tell Tales" and "Looking for Micky". In the Series 7 episode "It's a Sorry Lorry, Morrie", Arthur is down on his luck and has to resort to driving a clapped-out mustard yellow Ford Granada Mk.II. In the episode "A Nice Little Wine" Daley drives, to road test, a pale blue Rover SD1. In the special episode "An Officer and a Car Salesman", Arthur has moved up in the world and drives a yellow Rolls-Royce Silver Shadow. In the later Ray Webster era, he then has a silver Jaguar XJ40.
He survives by his wiles and self-belief, and exploits everyone around him, especially Terry. He is always trying to make extra money, which he often describes as a "nice little earner", and his schemes usually backfire and leave him either in debt to local underworld figures, or with his activities coming under the scrutiny of the police, or occasionally a combination of the two, with Terry ultimately being left to sort out the mess and get him out of trouble. Arthur thinks of himself as an "entrepreneur", but his tailored three-piece suits, Jaguar and social affectations do not disguise his working class origins. Arthur tests Terry's patience with dishonest and doomed schemes to make money, then uses his cunning to persuade Terry to stay with him. In the same way, Arthur manipulates friends such as Dave, the barman (and part owner with Arthur) of the private, downmarket Winchester Club. Most episodes depict Arthur losing or only just breaking even as the result of some scheme going wrong. Arthur owns various businesses outright or is a part-owner as well as partner with Dave in the Winchester, and he also seems to own various rental properties.
Arthur refers to his wife, who never appeared, as "'Er indoors", the implication being that she is a fierce and formidable woman. Arthur is not above bending the law and sometimes attracts the attention of the police. Despite Terry's prison sentence, with an additional oblique reference to "minor misdemeanours in the dim and distant past", he serves as the show's moral conscience, keeping Arthur from straying too far outside the law and persuading him to do the right thing whether Arthur likes it or not. The name Arthur Daley has become synonymous with a dishonest salesman or small-time crook.
With Arthur's dodgy schemes, the duo encounter underworld figures, many of whom turn nasty, leaving Terry to fight and outwit their way out of trouble. For all Arthur's obsession with get-rich-quick schemes, he is never malicious, usually simply being blinded by greed, and the pair often end up putting some other wrong right or helping others in need or who have been done wrong by, even if it proves to be the hindrance to Arthur's latest scheme fully succeeding. Most of Arthur's schemes fail in the end, owing to his incompetence or greed, but he does occasionally have minor victories and puts one over on the law or more serious criminals. Arthur's favourite drink was a large vodka and tonic, which he referred to as a "large VAT", a wordplay on Value Added Tax (the UK tax on sales).