Moncler

Moncler S.p.A. is an Italian luxury fashion house specialized in ready-to-wear outerwear headquartered in Milan, Italy. Since its start as a down jacket boutique, Moncler has expanded to design vests, raincoats, windbreakers, knitwear, leather goods, footwear, fragrance, and related accessories. Its core branding includes the rooster (cockerel), "M" monogram, felt appliqué badge, crossed skis and cartoon duck mascot. Founded in 1952 in the Alpine town of Monestier-de-Clermont, France, Moncler quilted jackets were used by cold-weather workers, mountaineers, and skiers throughout Europe. Italian entrepreneur Remo Ruffini bought the near-bankrupt company in 2003 and moved it to Milan, re-launching Moncler as a global purveyor of luxury goods. Its use of private equity financing during the late-2000s and early-2010s saw to its listing on the Milan Stock Exchange in 2013. Moncler reported €2 billion in revenue in 2022. The house's collaborations with emerging designers and €1.15 billion-acquisition of Stone Island in 2020, has led to its increased presence in streetwear fashion. Its efforts in sustainable fashion were formalized with their 2020 "Born to Protect" mandate, featuring a range of environmental standards. History Founded in 1952 by René Ramillon and André Vincent, the name is an abbreviation of Monestier-de-Clermont, a village in the mountains near Grenoble, France. The first quilted jackets were conceived for protecting workers from the cold. They used the jackets on top of their overalls in the small mountain establishment. The first to note them and realize their potential was French mountaineer Lionel Terray. The result saw the specialist range "Moncler pour Lionel Terray".