Mosaic

geodemographic segmentation system

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About Mosaic

Mosaic is Experian's system for geodemographic classification of households. It applies the principles of geodemography to consumer household and individual data collated from a number of government and commercial sources. The statistical development of the system was led by professor Richard Webber in association with Experian in the 1980s, and it has been regularly refreshed and reclassified since then, each based on more recent data from national censuses and other sources. Since its initial development in the UK, the Mosaic brand name has also been used to market separate products which classify other national consumers including most of Western Europe, USA, selected Asian regions and Australia.

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Mosaic

geodemographic segmentation system

0members1here now

Ask Genius Site

Not who you're looking for? Others named Mosaic: image or writing made from an assemblage of small pieces of · 1914 Imperial Fabergé egg · popular early web browser · a housing cooperative in Evanston, Illinois, United States

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Ask Genius by OpenServe:

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About Mosaic

Mosaic is Experian's system for geodemographic classification of households. It applies the principles of geodemography to consumer household and individual data collated from a number of government and commercial sources. The statistical development of the system was led by professor Richard Webber in association with Experian in the 1980s, and it has been regularly refreshed and reclassified since then, each based on more recent data from national censuses and other sources. Since its initial development in the UK, the Mosaic brand name has also been used to market separate products which classify other national consumers including most of Western Europe, USA, selected Asian regions and Australia.

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Not who you're looking for? Others named Mosaic: image or writing made from an assemblage of small pieces of · 1914 Imperial Fabergé egg · popular early web browser · a housing cooperative in Evanston, Illinois, United States