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Cognition Buys Poke in Nine-Figure AI Personality Deal
Cognition has acquired Poke, bringing its casual, friend-like conversational AI into Devin, the autonomous coding agent, as the AI race pivots from raw power to interaction design. The deal—valued in the low nine figures—signals a broader industry shift toward prioritizing personality and natural collaboration in AI tools, not just technical capability.
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The need for cognition (NFC), in psychology, is a personality variable reflecting the extent to which individuals are inclined towards effortful cognitive activities.

The need for cognition (NFC), in psychology, is a personality variable reflecting the extent to which individuals are inclined towards effortful cognitive activities.

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