Organization
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The New Deal coalition was an American political coalition that supported the Democratic Party beginning in 1932. The coalition is named after President Franklin D. Roosevelt's New Deal programs, and the follow-up Democratic presidents. It was composed of voting blocs who supported them. The coalition included labor unions, blue-collar workers, racial and religious minorities (especially Jews, Catholics, and African Americans), rural white Southerners, and intellectuals. Besides voters the coalition included powerful interest groups: Democratic Party organizations in most states, city machines, labor unions, some third parties, universities, and foundations. It was largely opposed by the Republican Party, the business community, and rich Protestants. In creating his coalition, Roosevelt was at first eager to include liberal Republicans and some radical third parties, even if it meant downplaying the "Democratic" name. Consequently, the California experience helped push New Deal towards social welfare legislation, especially the WPA and Social Security. Sinclair's campaign gave aspiring Democratic leaders a boost, most notably Culbert Olson, who was elected governor in 1938. Needing an alternative to the New Deal's Social Security system, many Republicans around the country endorsed the Townsend Plan.