Noom

Noom is a subscription-based app for tracking a person's food intake and exercise habits. The company is known for its emphasis on behavior change and mental wellness. App When creating an account, the user is asked to record information about physical factors such as weight, height, and age, as well as experiential information such as lifestyle, goals, and obstacles. Users then log their meals and exercise. In response, the app provides feedback in various ways: algorithmically, from a human coach, from other users, through articles, and through quizzes. The app has been reviewed by newspapers such as the Chicago Tribune and USA Today; health publications such WebMD; and lifestyle magazines such as Good Housekeeping.